Internet World Wireless West 2001
ATTENDEE MARKETING PLAN
Target Audience
Our target audience includes executives responsible for developing the wireless Internet initiative within their organizations and includes:
- CEO's and executives of Internet-driven businesses
- Web strategists
- Wireless ISPs & ASPs
- Senior IT professionals
- Network providers /carriers
- e-Commerce developers expanding into mobile commerce
- Interactive marketing and advertising managers
- Digital designers and developers
- Technologists and connectivity specialists
- Enterprise Interne managers
- Investors, Entrepreneurs and Venture Capital firms
- Telecommunications carriers
- Wireless ISP & Asps
- Network providers/carriers
- Wireless application developers
Totaling over 16 million impressions and encompassing direct mail, national and local print and online advertising, this hard hitting program is designed to reach the right people and motivate them to attend.
Direct Mail
Our strategically timed direct mail campaign focuses on driving traffic to the show. More than 1 million Attendance Brochures and Complimentary Exhibit Hall Passes will be distributed to our extensive propriety database, along with carefully targeted outside lists such as:
| Communication Systems Design | Telephony |
| Computer Telephony | Wireless Design & Development |
| Info World | Wireless Industry Database |
| Internet Week | Wireless Review |
| Mobile Computing & Communications | Wireless Systems Design |
| Network World Fusion | Wireless Week |
| Portable Computer | Line 56 |
As our aggressive national and local print campaign gets underway you will see an ad for Internet World Wireless West every time you open a trade periodical, business publication or a newspaper. Full page national ads appear beginning five months prior to the show, reinforced by strong local campaign during those important last weeks. Over 100 pages of four-color and black and white advertising have been purchased, totaling over 13 million impressions. These ads include:
| Boardwatch | RCR Wireless News |
| Business 2.0 | Red Herring |
| Darwin | San Francisco Business Times |
| Electronic Design | San Jose Business Journal |
| eWeek | San Jose Mercury News |
| Field Force Automation | Silicon Valley Business Jounal |
| Integrated Solutions | Streaming Media |
| Internet Industry Magazine | USA Today |
| Internet Week | Wall Street Journal |
| Internet World | Webservices Journal |
| Java Developers Journal | Wireless Business & Technology |
| Line 56 | Wireless Design & Development |
| Los Angles Business Journal | Wireless Review |
| mBusiness | Wireless Systems Design |
| m-Commerce World | Wireless Week |
| Midrange Enterprise | XML Journal |
| Mobile Computing & Communications | |
Online Banners and Newsletters
Our online newsletter and banner campaigns, with over 1 million impressions, ties into all of the key industry publications.
| Alleyevents | InternetWeek.com |
| Anywhereyougo | Internetworld.com |
| Business 2.0 | Line56 |
| Business Week | Mformobile.com |
| Byte.com | Mobilecomputing.com |
| Computingnet.com | NetworkComputing.com |
| CTIA | Pervasive Weekly |
| eFront | Search Wireless |
| Fierce Wireless | Sonar.efront.com |
| Inforworld.com | Wireless Developers Network |
| InterformationWeek.com | Wireless Reporter.com |
| Internet.com | Wireless Today.com |
E-mail Campaign
Over 300,000 HTML and text e-mails are planned for Internet World Wireless West attendee solicitation and retention campaigns. These blasts go to focused lists of top level executives from both our internal database and selected databases from a number of qualified opt-in lists.
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